APBO 2009

Schedule

Monday, April 6, 2009
7:30 – 8:30Check-in and Continental Breakfast

8:30 – 8:45Opening Session

Welcome
James Ellis, Dean, USC Marshall School of Business

Remarks
Rochelle Lipsitz, Deputy Director General, U.S. & Foreign Commercial Service
U.S. Department of Commerce, (Washington D.C.)

Richard Drobnick, Director, USC Marshall Center for International Business Education and Research (CIBER)
and Managing Director, Association of Pacific Rim Universities World Institute (AWI) (Los Angeles)

8:45 – 9:15 “Asia Matters for America”
Satu Limaye, Director, East-West Center (Washington, D.C.)

9:30 – 10:20Country Outlook: China
William Brekke, Senior Commercial Officer, U.S. Embassy (Beijing)

Country Outlook: Singapore
Daniel Thompson, Senior Commercial Officer, US Embassy (Singapore)

Country Outlook: Thailand
Cynthia Griffin-Greene, Senior Commercial Officer, U.S. Embassy (Bangkok)

Seminars

“Working Capital Guarantee and Increasing Your Export Sales While Minimizing Risks”
William D. Rowland, Business Development Officer, Export-Import Bank of the United States (Washington, D.C.)

10:35 – 11:25Country Outlook: Australia & New Zealand
David Murphy, Senior Commercial Officer, US Embassy (Sydney)

Country Outlook: Mexico
Michael Lally, Commercial Counselor, US Embassy (Mexico City)

Seminars

“Increase Your Export Sales To Asia: Capitalize On Use of US Commercial Service Capabilities in US
and the Asia Pacific – - A Practical How To Dialogue & Bottom Line Results For Export of US Products & Services”
Maryavis Bokal, Senior International Trade Specialist, U.S. Department of Commerce, Newport Beach, CA
Patrick Santillo, Regional Director, East Asia/Pacific, U.S. Commercial Service,
U.S. Department of Commerce, (Washington D.C.)
Annie Vonheim, International Manager, Metagenics Inc. (San Clemente, CA)

“Will the Global Economic Recession Change our Strategy in China?”
Christopher Goode, President, White China Drive Products (Zhenjiang, China)

“Post-Olympics China: The Victory of Materialism,
The Rise of the Middle Class and New Youth Lifestyles and Behavior: Implications for American Business”
Stan Rosen, Director of East Asia Studies Center and Professor of Political Science,
University of Southern California (Los Angeles)

11:40 – 12:30Country Outlook: India
Carmine D’Aloisio, Senior Commercial Officer, US Embassy (New Delhi)

Country Outlook: Korea
John Fogarasi, Senior Commercial Officer, US Embassy (Seoul)

Country Outlook: Taiwan
Gregory Wong, Senior Commercial Officer, American Institute in Taiwan (Taipei)

Seminars

“Economic Turbulence + Steady Entrepreneurialism = New Business: Taking Your Consulting Practice to Asia”
Ron Altoon, Founding Partner, Altoon + Porter Architects, LLP (Los Angeles)

“Obama’s Asian Challenges”
William Overholt, Senior Research Fellow, Harvard Kennedy School of Government (Cambridge, MA)

12:40 – 1:45NETWORKING LUNCH

“Looking Through Gloom to Fundamental Promise for a Rapidly Globalizing Southern California”
James Flanigan, Business Columnist, New York Times (Los Angeles)

2:00 – 2:50 Country Outlook: Malaysia
Nasir Abbasi, Senior Commercial Officer, US Embassy (Kuala Lumpur)

Country Outlookk: Vietnam
Donald Nay, Senior Commercial Officer, US Embassy (Hanoi)

Seminars

“Japan Market Entry – Five Common Mistakes and How to Avoid Them”
Kevin McAuliffe, President, Newport Ltd. (Tokyo)

“US-China Relations: The View From Washington”
John Pomfret, Editor, Outlook, Washington Post (Washington, D.C.)

Future Outlook of Cross-the-Strait Economic Cooperation
Chau-Chyun Chang, Deputy General Director, Industrial Economics & Knowledge Center [IEK],
Industrial Technology Research Institute [ITRI] (Taiwan)

3:05 – 3:55Country Outlook: Indonesia
Joseph Kaesshaefer, Jr., Senior Commercial Officer, US Embassy (Jakarta)

Country Outlook: Japan
John Peters, Senior Commercial Officer, US Embassy (Tokyo)

Country Outlook: Philippines
Patrick Wall, Senior Commercial Officer, US Embassy (Manila)

Seminars

“Vietnam Reset: Recalibration for the Next Boom”
Herb Cochran, Executive Director, American Chamber of Commerce (Ho Chi Minh City)

4:10 – 5:00Country Outlook: Hong Kong
Andrew Wylegala, Senior Commercial Officer, US Embassy (Hong Kong)

Country Workshop: China
William Brekke, Senior Commercial Officer, US Embassy (Beijing)

Seminars

“Managing the Power of Perceptions/Expectations: How to Work with the Chinese Effectively”
Mu Dan Ping, Executive Director, World Heritage Foundation (Los Angeles)

“ASEAN: Managing the Crisis”
James Rooney, President, J.P. Rooney and Associates (Bangkok)

“Crisis Communication with the Japanese Part I: How to Acquire and Decipher Critical Information”
Diana Rowland, President, Rowland & Associates, Inc. (Del Mar, CA)

5:00 – 6:30HOSTED NETWORKING RECEPTION

Tuesday, April 7, 2009
8:00 – 8:30Continental Breakfast

8:30 – 9:20Seminars

“Increase Your Export Sales To Asia: Capitalize On Use of US Commercial Service Capabilities in US
and the Asia Pacific – - A Practical How To Dialogue & Bottom Line Results For Export of US Products & Services”
Maryavis Bokal, Senior International Trade Specialist, U.S. Department of Commerce, Newport Beach, CA
Patrick Santillo, Regional Director, East Asia/Pacific, U.S. Commercial Service,
U.S. Department of Commerce, (Washington D.C.)
Annie Vonheim, International Manager, Metagenics Inc. (San Clemente, CA)

India’s First Decade of the 21st Century – ‘Game Changers’ Affecting U.S.-India Business
Ted Jones, Director, Policy Advocacy & Business Development, US – India Business Council (Washington, D.C.)

“US-China Relations: The View From Washington”
John Pomfret, Editor, Outlook, Washington Post (Washington, D.C.)

“Crisis Communication with the Japanese Part II: How to Deliver Critical and Problematic Information”
Diana Rowland, President, Rowland & Associates, Inc. (Del Mar, CA)

Non-Tariff Barriers to Trade in the APEC Region: When Non-Tariff Measures Become Non-Tariff Barriers
- Insights from Agriculture and Accounting
2008 ABAC MBA Research Team, USC Marshall School of Business (Los Angeles)

9:35 – 10:25Country Workshop: India
Carmine D’Aloisio, Senior Commercial Officer, US Embassy (New Delhi)
Ted Jones, Director, Policy Advocacy & Business Development, US – India Business Council (Washington, D.C.)

Country Workshop: Philippines and Indonesia
George Drysdale, Chairman and CEO, Marsman-Drysdale (Manila)
Joseph Kaesshaefer, Jr., Senior Commercial Officer, US Embassy (Jakarta)
Joseph Ryan, President, Top Oil Products, Burlingame, CA
Patrick Wall, Senior Commercial Officer, US Embassy (Manila)
Seminars

“Art of Negotiation – Negotiating With the Chinese Effectively”
Mu Dan Ping, Executive Director, World Heritage Foundation, (Los Angeles)

“Why Not Blame Asia for the Entire World Economic Crash?”
Tom Plate, Syndicated Columnist and Founder, Asia Pacific Media Network, UCLA (Los Angeles)

“Thailand: Back from the Brink”
James Rooney, President, J.P. Rooney and Associates (Bangkok)

10:40 – 11:30Country Workshop: Taiwan
Gregory Wong, Senior Commercial Officer, American Institute in Taiwan (Taipei)
Andrea Wu, President, American Chamber of Commerce (Taipei)

Seminars

“Will India Emerge as a Net Winner from the Current Global Turmoil?”
Gunjan Bagla, Founder, Amritt Ventures, (Los Angeles)

“Investing in China? The Role of the Local Government Will Greatly Influence Your Results”
Christopher Goode, Counselor to RunZhou District Government Economic Development
and Foreign Trade Bureau (Zhenjiang, China)

“China, Asia and the Global Financial Crisis”
William Overholt, Senior Research Fellow, Harvard Kennedy School of Government (Cambridge, MA)

“APEC Invades U.S. in 2011″
Lynn J. Turk, Senior Advisor, U.S. National Centre for APEC (Seattle)

11:50 – 1:25NETWORKING LUNCH

1:30 – 2:20Country Workshop: Thailand and Vietnam
Herb Cochran, Executive Director, American Chamber of Commerce (Ho Chi Minh City)
Cynthia Griffin-Greene, Senior Commercial Officer, U.S. Embassy (Bangkok)
Donald Nay, Senior Commercial Officer, U.S. Embassy (Hanoi)
Judy Benn, Executive Director, American Chamber of Commerce in Thailand (Bangkok)

Seminars

“APRU World Institute Activities to Improve Public Policy Responses to Climate Change Threats
and Public Health Threats in 18 Pacific Rim Cities”
Richard Drobnick, Director, USC Marshall Center for International Business Education and Research (CIBER)
and Managing Director, Association of Pacific Rim Universities World Institute (AWI) (Los Angeles)

“Japan Market Entry – Five Common Mistakes and How to Avoid Them”
Kevin McAuliffe, President, Newport Ltd., (Tokyo)

“Manufacturing in Mexico. Why & How.”
Ricardo Vidal, President, Clemex USA, Inc. (Mexico City)

2:35 – 3:25 Country Workshop: China
William Brekke, Senior Commercial Officer, US Embassy (China)

Country Workshop: Korea
John Fogarasi, Senior Commercial Officer, U.S. Embassy (Seoul)
Il Young Maing, Chairman, u-Life, Gale International (New York)

Country Workshop: Malaysia and Singapore
Nasir Abbasi, Senior Commercial Officer, US Embassy (Kuala Lumpur)
Daniel Thompson, Senior Commercial Officer, US Embassy (Singapore)

Seminar

“Working Capital Guarantee and Increasing Your Export Sales While Minimizing Risks”
William D. Rowland, Business Development Officer, Export-Import Bank of the United States (Washington, DC)

3:40 – 4:30Country Workshop: Australia / New Zealand
David Murphy, Senior Commercial Officer, US Embassy (Sydney)

Country Workshop: Hong Kong
Richard Vuylsteke, President, American Chamber of Commerce (Hong Kong)
Andrew Wylegala, Senior Commercial Officer, US Embassy (Hong Kong)

Country Workshop: Japan
John Peters, Senior Commercial Officer, US Embassy (Japan)
Kevin McAuliffe, President, Newport Ltd., (Tokyo)

Country Workshop: Mexico
Michael Lally, Commercial Counselor, US Embassy (Mexico City)
Ricardo Vidal, President, Clemex USA, Inc. (Mexico City)

4:30Conference Closes

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